Haptic Perception Meets Interface Aesthetics: Cultural Representations of Touchscreen Technology in the Aftermath of the iPhone 2007.

The touchscreen is something other than a boundary between real and illusory worlds, or what Anne Friedberg (2009) calls a "virtual window" (p. 96). The aesthetics of that 'something else' is not determined by the technology itself, but by its use in a myriad of cultural practices including how it i...

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Publicado en:Rupkatha Journal on Interdisciplinary Studies in Humanities Vol. 9; no. 3; pp. 1 - 9
Autor principal: Wright, Katheryn
Formato: Artículo
Publicado: Rupkatha Journal on Interdisciplinary Studies in Humanities 2017
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Haptic Perception Meets Interface Aesthetics: Cultural Representations of Touchscreen Technology in the Aftermath of the iPhone 2007.
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        au: Wright, Katheryn
        affil: Associate Professor, Core Division, Champlain College, USA
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        Touch screens
        Technology in popular culture
        iPhone (Smartphone)
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          Touch screens
          Technology in popular culture
          iPhone (Smartphone)
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        body
        haptic
        interface
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        touch
      ab: The touchscreen is something other than a boundary between real and illusory worlds, or what Anne Friedberg (2009) calls a "virtual window" (p. 96). The aesthetics of that 'something else' is not determined by the technology itself, but by its use in a myriad of cultural practices including how it is represented as a commodity and an experience. This article examines the representation of touchscreen technology following the release of the iPhone in 2007, comparing a Nine Inch Nails rock concert and Blackberry commercial from 2008 with Bjork's album/app Biophilia and an American Express advertisement from 2011. Comparing these media experiences reveals a representational shift that occurs between the introduction of the touchscreen and the cultural integration of this technology just three years later. A focus on breaking through the frame of the screen shifts into screen interfaces as the building blocks for the virtual construction of "hybrid space" (De Souza e Silva, 2006).
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    language: English
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