Cover Image
QR Code

ЭКОНОМИКА ЭЛЕКТРОННОГО МУСОРА.

The main purpose of this article is to review and analyse the economics of electronic trash, the special ways of monetisation, used by website owners; and cover the phenomena of native advertising as the most hidden under web-contet economic means of motetisation. This article consists of four main...

Full description

Published in:Topos (18150047) no. 1/2; pp. 213 - 221
Main Author: Булацкая, Марина
Format: Article
Published: European Humanities University 2017
Online Access:View this record in EBSCOhost
fields @attributes:
  recordID: 1
pdfLink:
plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=126048726&site=ehost-live
header:
  @attributes:
    shortDbName: hlh
    uiTerm: 126048726
    longDbName: Humanities International Complete
    uiTag: AN
  controlInfo:
    bkinfo:
    jinfo:
      jid:
        18150047
        32FG
      jtl: Topos (18150047)
      issn: 18150047
      maglogo: N
    pubinfo:
      dt: 2017
      iid: 1/2
      pid: 33650
      pub: European Humanities University
    artinfo:
      ui: 126048726
      ppf: 213
      ppct: 8
      formats:
        fmt:
          @attributes:
            type: P
            size: 722KB
      tig:
        atl: ЭКОНОМИКА ЭЛЕКТРОННОГО МУСОРА.
      aug:
        au: Булацкая, Марина
        affil: выпускница бакалаврской программы «Ме- диа и коммуникация» Европейского гуманитарного универси- тета (Вильнюс, Литва)
      sug:
      keyword:
        E-waste
        electronic recycling
        Internet
        Native Ad
        widget
      ab: The main purpose of this article is to review and analyse the economics of electronic trash, the special ways of monetisation, used by website owners; and cover the phenomena of native advertising as the most hidden under web-contet economic means of motetisation. This article consists of four main parts: the macrophisics of electronic trash, the correlation of production off-cuts logic and electronic trash, the influence of electronic trash on the subject and methods of combating it. Literature analysis shows the growing interest to the problem of electronic trash in the world and in the USA in particular. Contemporary american specialists in the field of digital media proclaim the necessity of further implementation of «Information technologies» discipline into the educational curricular, so that to study programming and not only MS Office package. A thorough study of electronic trash in the empirical part of the article shows that electronic trash and Native Ad in particular solves several challenges of the website owner: the increase of the view depth and time spent on the web-site, the standard adverts income growth and traffic ride-down. That's why digital media analytics forecast the rise of the number of the web-sites using Native Ad. The author believes that the obtained results show the concealed economic prossesses in the cyberspace and motivate to study computer algorithms. This knowledge would help to shape a critical attitude to web-resources and combat the illusion of freedom of choice they are associated with.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: Russian
    refInfo:
    copyright:
      @attributes:
        flag: Y
      custom: Copyright of Topos (18150047) is the property of European Humanities University and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
      item: Topos (18150047)
      holder: European Humanities University
      dt:
        @attributes:
          year: 2017
    holdings:
      @attributes:
        islocal: N