Advertising as a search deterrent.
This article examines a monopoly firm's incentive to disclose information through advertising when consumers can choose between buying immediately and searching for additional information. Because sales drop when search reveals low match values to consumers, the firm has an incentive to deter search...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 48; no. 4; pp. 949 - 972 |
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| Formato: | Artículo |
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Wiley-Blackwell
Winter2017
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| Acceso en línea: | Ver este registro en EBSCOhost |