Selling Out Childhood.

This article examines the idea that the soul of the child today is under siege. Many factors including the ersosion of the boundaries that separate adulthood and childhood have contributed to this. The ideals of childhood shape not only treatment of children, but one's inner lives and sensibilities...

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Publicado en:Hedgehog Review Vol. 5; no. 2; pp. 24 - 41
Autor principal: Adatto, Kiku
Formato: Artículo
Publicado: Hedgehog Review Summer2003
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Acceso en línea:Ver este registro en EBSCOhost
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        Marketing
        Children
        Advertising
        Business
        Selling
        Commercial products
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          Children
          Advertising
          Business
          Selling
          Commercial products
      ab: This article examines the idea that the soul of the child today is under siege. Many factors including the ersosion of the boundaries that separate adulthood and childhood have contributed to this. The ideals of childhood shape not only treatment of children, but one's inner lives and sensibilities as adults. Central to these deals is the notion that childhood is a special province of life, a time reserved for play, education, exploration of nature, exercise of imagination and moral and civic development. To the degree that consumer society transforms and undermines these ideals, the formative project of shaping communal and civic lives is eroded. Children are used to sell products and are treated as products, as objects to manipulate.
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