Predictive validity of the tobacco marketing receptivity index among non-smoking youth.
<bold>Introduction: </bold>In a previous cross-sectional study of early adolescents, we developed a marketing receptivity index (MRI) that integrates point-of-sale (PoS) marketing exposures, brand recall, and ownership of branded merchandise. The MRI had independent, positive associations with smoki...
| Publicado en: | Addictive Behaviors Vol. 80; pp. 150 - 154 |
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| Autores principales: | , , , , , |
| Formato: | journal article |
| Publicado: |
Elsevier B.V.
May2018
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=127814630&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 127814630 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 03064603 3A4 jtl: Addictive Behaviors issn: 03064603 maglogo: N pubinfo: dt: May2018 vid: 80 pid: 2410 pub: Elsevier B.V. artinfo: ui: 127814630 10.1016/j.addbeh.2018.01.020 ppf: 150 ppct: 4 formats: tig: atl: Predictive validity of the tobacco marketing receptivity index among non-smoking youth. aug: au: Braun, Sandra Abad-Vivero, Erika Nayeli Mejía, Raúl Barrientos, Inti Sargent, James D. Thrasher, James F. affil: Hospital de Clínicas, Universidad de Buenos Aires, Buenos Aires, Argentina Department of Health Economy & Society, Centro de Estudios de Estado y Sociedad, Buenos Aires, Argentina Department of Tobacco Research, Center for Population Health Research, National Institute of Public Health, Cuernavaca, Mexico Department of Pediatrics, Dartmouth Medical School, Hanover, NH, USA Department of Health Promotion, Education, and Behavior, University of South Carolina, Columbia, SC, USA su: Argentina Cross-sectional method Signs & symbols Marketing Memory Tobacco marketing Product recall Point-of-sale systems Disease susceptibility Research funding Research evaluation Logistic regression analysis Packaging Longitudinal method Tobacco products sug: subj: Cross-sectional method Signs & symbols Marketing Memory Argentina Marketing Consulting Services Packaging and Labeling Services Industrial Design Services Computer and peripheral equipment manufacturing Computer Terminal and Other Computer Peripheral Equipment Manufacturing Tobacco Farming Tobacco Stores Tobacco and Tobacco Product Merchant Wholesalers All other miscellaneous store retailers (except beer and wine-making supplies stores) Cigarette and tobacco product merchant wholesalers Tobacco Manufacturing Tobacco product manufacturing Tobacco marketing Product recall Point-of-sale systems Disease susceptibility Research funding Research evaluation Logistic regression analysis Packaging Longitudinal method Tobacco products keyword: Smoking Argentina tobacco marketing Smoking Argentina tobacco marketing ab: <bold>Introduction: </bold>In a previous cross-sectional study of early adolescents, we developed a marketing receptivity index (MRI) that integrates point-of-sale (PoS) marketing exposures, brand recall, and ownership of branded merchandise. The MRI had independent, positive associations with smoking susceptibility among never smokers and with current smoking behavior. The current longitudinal study assessed the MRI's predictive validity among adolescents who have never smoked cigarettes METHODS: Data come from a longitudinal, school-based survey of 33 secondary schools in Argentina. Students who had never smoked at baseline were followed up approximately 17months later (n=1700). Questions assessed: PoS marketing exposure by querying frequency of going to stores where tobacco is commonly sold; cued recall of brand names for 3 cigarette packages from dominant brands but with the brand name removed; and ownership of branded merchandise. A four-level MRI was derived: 1.low PoS marketing exposure only; 2. high PoS exposure or recall of 1 brand; 3. recall of 2 or more brands; and 4. ownership of branded merchandise. Logistic regression models regressed smoking initiation by follow up survey on the MRI, each of its components, and students' willingness to try a brand, adjusting for sociodemographics, social network smoking, and sensation seeking.<bold>Results: </bold>The MRI had an independent positive association with smoking initiation. When analyzed separately, each MRI component was associated with outcomes except branded merchandise ownership.<bold>Conclusions: </bold>The MRI and its components were associated with smoking initiation, except for branded merchandise ownership, which may better predict smoking progression than initiation. The MRI appears valid and useful for future studies. pubtype: Academic Journal doctype: journal article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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