What’s on Sale? A Discourse Analysis of Four Distinctive Online Escort Advertisement Websites.

Technological advances have contributed to the changing structure and organisation of sex work, heralding a dramatic growth in sex workers soliciting and advertising the selling of sex via the Internet. This study was concerned with four distinctive, independent online escort markets—male heterosexu...

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Published in:Sexuality & Culture Vol. 22; no. 1; pp. 316 - 336
Main Author: Burghart, Kristofor Oscar
Format: Article
Published: Springer Nature Mar2018
Subjects:
Online Access:View this record in EBSCOhost
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        atl: What’s on Sale? A Discourse Analysis of Four Distinctive Online Escort Advertisement Websites.
      aug:
        au: Burghart, Kristofor Oscar
        affil: School of Law, Royal Holloway University of London, Egham Hill, TW20 0PZ, Egham, Surrey, UK
      su:
        Technological innovations
        Sex work
        Discourse analysis
        Masculinity
        Websites
      sug:
        subj:
          Technological innovations
          Sex work
          Discourse analysis
          Masculinity
          Websites
      keyword:
        Advertisements
        Escorts
        Gender
        Sexuality
        Social class
      ab: Technological advances have contributed to the changing structure and organisation of sex work, heralding a dramatic growth in sex workers soliciting and advertising the selling of sex via the Internet. This study was concerned with four distinctive, independent online escort markets—male heterosexual, female heterosexual, gay and lesbian. A discourse analysis was conducted on ten online advertisements from each escort sample, in order to analyse how different online escorts advertise their sexual services in relation to gender, sexuality and social class. The findings reveal core differences between each of the escort samples in relation to gender and power dynamics. Findings highlighted that maleness and masculinity-as-power play a role whether we are looking at men as the buyers or the sellers of escort services. In stark contrast, advertisements presented femaleness and femininity as objectified, submissive and/or vulnerable regardless as to whether we are looking at women as the buyers or the sellers of escort services.
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    language: English
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