FIRST USE AND ADOPTION IN DIFFUSION.

The article presents the authors view regarding the adoption of items in studies of diffusion processes. According to the author, analysis was done in 1959, based upon data collected in a panel study of farmers in a northeastern Mississippi county. "First use" was obtained in 1954, retrospectively....

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Detalles Bibliográficos
Publicado en:American Sociological Review Vol. 28; no. 5; pp. 812 - 815
Autores principales: Silverman, Leslie J., Bailey, Wilfrid C.
Formato: Artículo
Publicado: Sage Publications Inc. Oct63
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Acceso en línea:Ver este registro en EBSCOhost