Consumer search with observational learning.

Abstract: This article studies observational learning in a consumer search environment. Consumers observe the purchasing decision of a predecessor with similar preferences. Consumers rationally emulate by initiating their search at the firm from which their predecessor purchased, free‐riding on sear...

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Publicado en:	RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 1; pp. 224 - 254
Autores principales:	Garcia, Daniel, Shelegia, Sandro
Formato:	Artículo
Publicado:	Wiley-Blackwell Spring2018
Materias:	Consumer behavior Consumer preferences Economic competition Market share Direct costing
Acceso en línea:	Ver este registro en EBSCOhost