Eye-tracking the semiotic effects of layout on viewing print advertisements.

The print advertisement produces meaning for its readers through the interaction of a complex system of semiotic elements. Understanding this meaning is based on readers' ability to follow the established reading conventions of their culture. The article describes a study that uses eye-tracking tech...

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Detalles Bibliográficos

Publicado en:	Public Journal of Semiotics Vol. 8; no. 1; pp. 46 - 67
Autores principales:	Damaskinidis, George, Kourdis, Evangelos, Zantides, Evrpides, Sykioti, Eleni
Formato:	Artículo
Publicado:	Public Journal of Semiotics 2017
Materias:	Eye tracking Print advertising Semiotics Layout (Printing) Logos (Symbols)
Acceso en línea:	Ver este registro en EBSCOhost