Consumer Psychology: A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
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| Formato: | Libro |
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Verlag Barbara Budrich
2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1282736&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 1282736 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Consumer Psychology: A Study Guide to Qualitative Research Methods aug: au: Paul M.W. Hackett Jessica Schwarzenbach Uta Maria Jürgens isbn: 9783847407720 9783847408918 imageinfo: pubinfo: dt: @attributes: year: 2016 month: 01 day: 01 dtAvail: @attributes: year: 2016 month: 10 day: 29 pub: Verlag Barbara Budrich pubContract: Verlag Barbara Budrich GmbH place: [s.l.] price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 658.8342 item: 658 .8342 lc: @attributes: class: HF5415.32 item: HF 5415 .32 artinfo: ui: 1282736 1492599740 formats: fmt: @attributes: type: EB doid: NL$1282736$PDF caption: PDF download: Y tig: atl: Consumer Psychology: A Study Guide to Qualitative Research Methods ptl: Consumer Psychology aug: au: Paul M.W. Hackett Jessica Schwarzenbach Uta Maria Jürgens su: Economics sug: subj: BUSINESS & ECONOMICS / Consumer Behavior Economics ab: This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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