Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions.

Background: Direct-to-consumer (DTC) promotion of prescription drugs can affect consumer behaviors and health outcomes, and Internet drug promotion is growing rapidly. Branded drug websites often capitalize on the multimedia capabilities of the Internet by using videos to emphasize drug benefits and...

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Publicado en:	Journal of Medical Internet Research Vol. 20; no. 1; pp. 26 - 27
Autores principales:	Sullivan, Helen W., O'Donoghue, Amie C., Read, Jennifer Gard, Amoozegar, Jacqueline B., Aikin, Kathryn J., Rupert, Douglas J., Gard Read, Jennifer
Formato:	research Journal Article
Publicado:	JMIR Publications Inc. Jan2018
Acceso en línea:	Ver este registro en EBSCOhost