‘But I did not do anything!’ - analysing the YouTube videos of the American Muslim televangelist Baba Ali: delineating the complexity of a novel genre.
Televangelism or preaching religion via TV and YouTube represents an interesting media phenomenon in which religious messages are presented in an entertaining manner. Despite the novelty of televangelism and its popularity, little attention has been paid to the investigation of the features of this...
| Publicado en: | Critical Discourse Studies Vol. 15; no. 3; pp. 303 - 320 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jun2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=129102654&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 129102654 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 17405904 RF5 jtl: Critical Discourse Studies issn: 17405904 maglogo: Y pubinfo: dt: Jun2018 vid: 15 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 129102654 10.1080/17405904.2017.1408477 ppf: 303 ppct: 17 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.7MB tig: atl: ‘But I did not do anything!’ - analysing the YouTube videos of the American Muslim televangelist Baba Ali: delineating the complexity of a novel genre. aug: au: El Naggar, Shaimaa affil: Department of Linguistics, Lancaster University, Lancaster, UK su: Television in religion YouTube (Web resource) Discourse analysis Preaching Blogs sug: subj: Television in religion YouTube (Web resource) Discourse analysis Preaching Blogs keyword: Islam/Muslims in the West multi-modal analysis religious discourse Televangelism the Discourse Historical Approach YouTube ab: Televangelism or preaching religion via TV and YouTube represents an interesting media phenomenon in which religious messages are presented in an entertaining manner. Despite the novelty of televangelism and its popularity, little attention has been paid to the investigation of the features of this genre, which could allow insights into the nature of this phenomenon and the reasons behind its popularity. In this study, I focus on the case study of the American Muslim televangelist Baba Ali who gained popularity through a series of videos on YouTube. With insights from the Discourse Historical Approach and the Framework of Visual Grammar, I analyse four key aspects of Ali’s videos i.e. religious invocation, video-edition and self-representation, use of humour and interactivity. I demonstrate that Ali’s videos represent a novel genre that embeds features of the sermon, video-blogs and YouTube culture. Furthermore, I show that Baba Ali represents a new type of a religious figure whose authority appears to emanate from his ordinariness as he presents himself as one of his audience; and from his playfulness. Thus, I elaborate on contemporary Muslim televangelism and extend the application of Critical Discourse Studies to religious discourse, a domain little examined from a critical perspective. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Critical Discourse Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Critical Discourse Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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