Media as Data Extraction: Towards a New Map of a Transformed Communications Field.

The communications field must challenge traditional understandings of media in the face of a transformation in the dynamics of capitalism that prioritizes the generation of value from data based on continuous surveillance. New advertising and data-processing developments mean that while the term med...

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Publicado en:Journal of Communication Vol. 68; no. 2; pp. 415 - 424
Autores principales: Turow, Joseph, Couldry, Nick
Formato: Artículo
Publicado: Oxford University Press / USA Apr2018
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Media as Data Extraction: Towards a New Map of a Transformed Communications Field.
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          Turow, Joseph
          Couldry, Nick
        affil:
          Robert Lewis Shayon Professor of Communication, Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA
          Professor of Media, Communications and Social Theory, Department of Media and Communications, London School of Economics and Political Science, London WC2A 2AE, UK
      su:
        Media studies
        Capitalism
        Communications research
        Data extraction
        Mass surveillance
      sug:
        subj:
          Media studies
          Capitalism
          Communications research
          Data extraction
          Mass surveillance
      keyword:
        Advertising
        Data
        Digital
        Internet
        Marketing
        Media
        Personalization
        Smartphone
        Superstructure
        Surveillance
        Advertising
        Data
        Digital
        Internet
        Marketing
        Media
        Personalization
        Smartphone
        Superstructure
        Surveillance
      ab: The communications field must challenge traditional understandings of media in the face of a transformation in the dynamics of capitalism that prioritizes the generation of value from data based on continuous surveillance. New advertising and data-processing developments mean that while the term media may continue to attach to the distribution of narratives, researchers must now conceive it as the convergence of message-circulation technologies with data-extraction-and-analysis technologies that are linked to everyday objects increasingly typical of our new mobile personalization era. In fact, nothing less than a radical revision of the boundaries of the communications field is required to adequately address the fundamentally altered social and economic order emerging from this ferment in the field of everyday life itself.
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