FORECASTING WITH SOCIAL MEDIA: EVIDENCE FROM TWEETS ON SOCCER MATCHES.

Social media is now used as a forecasting tool by a variety of firms and agencies. But how useful are such data in forecasting outcomes? Can social media add any information to that produced by a prediction/betting market? We source 13.8 million posts from Twitter, and combine them with contemporane...

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Bibliographic Details
Published in:Economic Inquiry Vol. 56; no. 3; pp. 1748 - 1764
Main Authors: Brown, Alasdair, Rambaccussing, Dooruj, Reade, J. James, Rossi, Giambattista
Format: Article
Published: Wiley-Blackwell Jul2018
Subjects:
Online Access:View this record in EBSCOhost
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        atl: FORECASTING WITH SOCIAL MEDIA: EVIDENCE FROM TWEETS ON SOCCER MATCHES.
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          Brown, Alasdair
          Rambaccussing, Dooruj
          Reade, J. James
          Rossi, Giambattista
        affil:
          School of Economics, University of East Anglia, Norwich, NR4 7TJ, UK
          Economic Studies, University of Dundee, Dundee, DD1 4HN, UK
          School of Economics, University of Reading, Reading, RG6 6AA, UK
          Department of Management, Birkbeck College, University of London, London, WC1E 7HX, UK
      su:
        Forecasting
        Social media
        Microblogs
        Soccer tournaments
        Evidence
      sug:
        subj:
          Forecasting
          Social media
          Microblogs
          Soccer tournaments
          Evidence
      ab: Social media is now used as a forecasting tool by a variety of firms and agencies. But how useful are such data in forecasting outcomes? Can social media add any information to that produced by a prediction/betting market? We source 13.8 million posts from Twitter, and combine them with contemporaneous Betfair betting prices, to forecast the outcomes of English Premier League soccer matches as they unfold. Using a microblogging dictionary to analyze the content of Tweets, we find that the aggregate tone of Tweets contains significant information not in betting prices, particularly in the immediate aftermath of goals and red cards. (JEL G14, G17)
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