Public Perceptions of Powdered Alcohol Use and Misuse: Narrative Perspectives from YouTube.

Background: Powdered alcohol, a new form of crystalline alcohol sold under the brand name Palcohol, has yet to be widely distributed in the United States due to political and public concerns surrounding potential for misuse. Purpose: Given the limited research on powdered alcohol, researchers examin...

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Publicado en:American Journal of Health Education Vol. 49; no. 4; pp. 214 - 222
Autores principales: Barry, Adam E., Muraleetharan, Daenuka, Nelon, Jordan, Lautner, Shelby, Callahan, Megan, Zhang, Xiaoying, Herren, Michelle, Chaney, Beth, Stellefson, Michael
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Jul/Aug2018
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Public Perceptions of Powdered Alcohol Use and Misuse: Narrative Perspectives from YouTube.
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          Barry, Adam E.
          Muraleetharan, Daenuka
          Nelon, Jordan
          Lautner, Shelby
          Callahan, Megan
          Zhang, Xiaoying
          Herren, Michelle
          Chaney, Beth
          Stellefson, Michael
        affil: Texas A&M University
      sug:
        subj:
          Powders Adverse Effects
          Alcohol Abuse Psychosocial Factors
          Public Opinion
          Narratives
          Social Media Utilization
          Human
          Thematic Analysis
          Descriptive Statistics
          Ethanol Analogs and Derivatives
          Sellers and Selling
          Government Regulations
          Alcohol Abuse Classification
          Health Education
      ab: Background: Powdered alcohol, a new form of crystalline alcohol sold under the brand name Palcohol, has yet to be widely distributed in the United States due to political and public concerns surrounding potential for misuse. Purpose: Given the limited research on powdered alcohol, researchers examined YouTube videos on this controversial substance to gain insights into its use. Methods: Researchers thematically evaluated YouTube videos describing knowledge of powdered alcohol use, its effects, as well as the cultural context surrounding its use. Results: Of the videos that met study inclusion criteria (n = 210), 38% were coded as “news report,” 20% “opinion,” 19% “policy,” 11% “user-generated information,” 7% “education,” 3% “misuse,” 2% “development,” and 1% “use.” One in three videos about powdered alcohol included negative viewpoints about the product (n = 71, 34%). Discussion: The majority of reviewed YouTube videos described negative implications of consuming powdered alcohol (eg, high potential for unintentional over consumption). Translation to Health Education Practice: Findings suggest ways in which health researchers can use popular social media websites, such as YouTube, to address divides between sensationalized public perceptions of chronic health risks and evidence-based research of new alcoholic products.
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    language: English
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