The Fragmentation of Work, Entertainment, E-Mail, and News on a Personal Computer: Motivational Predictors of Switching Between Media Content.
Personal computers allow multitasking among a greater variety of content than has ever been possible on a single device. We logged all switches made for 4 days for 30 people on personal computers used in natural environments. The median time before a switch occurred was 11 sec, shorter than previous...
| Published in: | Media Psychology Vol. 21; no. 3; pp. 377 - 403 |
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| Main Authors: | , , |
| Format: | Article |
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Taylor & Francis Ltd
Jul-Sep2018
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=130821939&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 130821939 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15213269 7MN jtl: Media Psychology issn: 15213269 maglogo: N pubinfo: dt: Jul-Sep2018 vid: 21 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 130821939 10.1080/15213269.2017.1406805 ppf: 377 ppct: 26 formats: tig: atl: The Fragmentation of Work, Entertainment, E-Mail, and News on a Personal Computer: Motivational Predictors of Switching Between Media Content. aug: au: Yeykelis, Leo Cummings, James J. Reeves, Byron affil: Alphabet Inc., Mountain View, California, USA Boston University, College of Communication, Boston, Massachusetts, USA Department of Communication, Stanford University, Stanford, CA, USA su: Personal computers Arousal (Physiology) Information processing Technological innovations Computer multitasking Human multitasking sug: subj: Personal computers Arousal (Physiology) Information processing Technological innovations Computer and peripheral equipment manufacturing Electronic Computer Manufacturing Computer multitasking Human multitasking ab: Personal computers allow multitasking among a greater variety of content than has ever been possible on a single device. We logged all switches made for 4 days for 30 people on personal computers used in natural environments. The median time before a switch occurred was 11 sec, shorter than previously observed. We also measured individual differences in appetitive versus defensive motivations to switch. Those people high on both motivations (Coactives) had the most switches per session. Risk takers had the shortest content segment lengths; risk avoiders and inactives were lower on the number of switches and anticipated arousal. Different patterns of content selection, in addition to switching behavior, were also observed for the different motivation activation groups. Results highlight how threads of experience that mix radically different short media segments may better define how people now search, process, and evaluate information. Implications in light of technological trends and individual differences are discussed. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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