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Constructing Difference: Lego® Set Narratives Promote Stereotypic Gender Roles and Play.

LEGO® construction sets are a staple in many children’s lives. Given worldwide distribution, generations of children have grown up playing with these brightly colored, interlocking plastic bricks. Historically marketed to all children, the LEGO® Group has begun targeting male and female consumers di...

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Published in:Sex Roles Vol. 79; no. 5-6; pp. 285 - 299
Main Authors: Reich, Stephanie M., Black, Rebecca W., Foliaki, Tammie
Format: Article
Published: Springer Nature Sep2018
Subjects:
Gender stereotypes
Play
Gender role in children
Masculinity
Femininity
LEGO toys
Online Access:View this record in EBSCOhost