Eye Movement Patterns in Response to Anti-Binge Drinking Messages.

Health message design combines selected visual and textual components that are thought to work in concert to produce a particular intended message effect. Most health message effects research assumes rather than determines that message recipients attend to those visual and textual components. In con...

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Detalles Bibliográficos
Publicado en:Health Communication Vol. 33; no. 12; pp. 1454 - 1462
Autores principales: Yzer, Marco, Han, Jiyoung, Choi, Kelvin
Formato: pictorial research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Dec2018
Acceso en línea:Ver este registro en EBSCOhost