Competitive pricing strategies in social networks.

Abstract: We study pricing strategies of competing firms selling heterogeneous products to consumers. Goods are substitutes and there are network externalities between neighboring consumers. In equilibrium, firms price discriminate based on the network positions and charge lower prices to more centr...

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Publicado en:	RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 3; pp. 672 - 706
Autores principales:	Chen, Ying‐Ju, Zenou, Yves, Zhou, Junjie
Formato:	Artículo
Publicado:	Wiley-Blackwell Fall2018
Materias:	Social networks Economic competition Externalities Economic equilibrium Consumers Pricing Corporate profits
Acceso en línea:	Ver este registro en EBSCOhost