From Bright Clothes to Bright Futures: Discourse on the Colour of Children's Clothing in the USSR of the 1950s-1980s.

The aim of this paper is to study the meaning of the colour of children's clothes as it relates to ideology. The methods of research include a discourse analysis of Soviet advice books, brochures, and thematic articles in fashion magazines of the second half of the twentieth century, as well as a co...

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Publicado en:Childhood in the Past: An International Journal Vol. 11; no. 2; pp. 100 - 114
Autores principales: Boitsova, Olga, Orekh, Ekaterina
Formato: Artículo
Publicado: Taylor & Francis Ltd Sep2018
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.1080/17585716.2018.1495080
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        atl: From Bright Clothes to Bright Futures: Discourse on the Colour of Children's Clothing in the USSR of the 1950s-1980s.
      aug:
        au:
          Boitsova, Olga
          Orekh, Ekaterina
        affil:
          Peter the Great Museum of Anthropology and Ethnography (the Kunstkamera), Russian Academy of Sciences, St Petersburg, Russia
          St Petersburg State University, St Petersburg, Russia
      su:
        Clothing & dress
        Children's clothing
        Ideology
        Discourse analysis
        Soviet Union
      sug:
        subj:
          Soviet Union
          Clothing & dress
          Children's clothing
          Ideology
          Discourse analysis
      keyword:
        child hood studies
        children'sclothes
        fashion studies
        gendered colours
        second half of the twentieth century
        Soviet fashion
        visual content analysis
      ab: The aim of this paper is to study the meaning of the colour of children's clothes as it relates to ideology. The methods of research include a discourse analysis of Soviet advice books, brochures, and thematic articles in fashion magazines of the second half of the twentieth century, as well as a content analysis of a collection of Soviet postcards depicting children provided by the Russian National Library in St Petersburg. Illustrations from Primers (Bukvari) were also used for qualitative analysis. Official recommendations to dress children in light and bright colours are regarded in the paper as utterances on childhood containing 'programmatic epithets' which constructed the conceptual field of a Soviet childhood. The paper raises the discussion about Soviet concepts of childhood and defines the place of Soviet children's fashion in relation to world fashion trends.
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    language: English
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