“Racist Propaganda”: discursive Negotiations on YouTube of Perceived Anti-White Racism in South Korea.

This article analyzes YouTube comments about a Munhwa Broadcasting Company report that White “expatriates” in South Korea called xenophobic and racist. The research is important because there is a paucity of scholarship on White discourse outside the West and because there is limited work on YouTube...

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Publicado en:Atlantic Journal of Communication Vol. 26; no. 5; pp. 306 - 318
Autor principal: Oh, David Chison
Formato: Artículo
Publicado: Taylor & Francis Ltd Nov/Dec2018
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: “Racist Propaganda”: discursive Negotiations on YouTube of Perceived Anti-White Racism in South Korea.
      aug:
        au: Oh, David Chison
        affil:
          Communication Arts, Ramapo College of New Jersey, Mahwah, New Jersey
          Fulbright Scholar, Hankuk University of Foreign Studies, Seoul, South Korea
      su:
        Racism
        Propaganda
        YouTube (Web resource)
        Discourse analysis
        South Korea
      sug:
        subj:
          South Korea
          Racism
          Propaganda
          YouTube (Web resource)
          Discourse analysis
      ab: This article analyzes YouTube comments about a Munhwa Broadcasting Company report that White “expatriates” in South Korea called xenophobic and racist. The research is important because there is a paucity of scholarship on White discourse outside the West and because there is limited work on YouTube as a space to articulate and negotiate discourses about racism. This is despite the increasingly complex flows of people and discourse around the globe. In this article, I argue that YouTube acted as a site of ideological negotiation in which Orientalist discourses were advanced under the cover of color-blind racism. Many of the YouTube comments framed Korea as xenophobic and racist, and even for self-identified White commenters sympathetic to the report, they did not challenge the construction of Korea as racist or the normative belief in postracism.
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