THE TRANSMISSION MODEL OF COMMUNICATION: TOWARD A MULTIDISCIPLINARY EXPLICATION.

The article focuses on transmission model's role in defining mass communication's historicity which characterizes the action or process of communication. It mentions predominant view of communication as the activation of a linear channel and simplified model of the communication process deriving fro...

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Detalles Bibliográficos
Publicado en:ETC: A Review of General Semantics Vol. 73; no. 4; pp. 321 - 342
Autores principales: SAPIENZA, ZACHARY S., VEENSTRA, AARON S., KIRTIKLIS, KESTAS, GIANNINO, STEVE S.
Formato: Artículo
Publicado: Institute of General Semantics, Inc. Oct2016
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Acceso en línea:Ver este registro en EBSCOhost