On Arbormosis: Becoming-Cyborg, Machinic Subjection, and the Ethico-Aesthetic of User-Friendly Design.
This paper suggests that the imbrication of user-friendly software and the posthuman has increasingly been revealed as an intrinsically arborescent relationship, one premised upon the striation of personal information through different forms of software media and allowing for unprecedented avenues o...
| Publicado en: | Deleuze & Guattari Studies Vol. 12; no. 4; pp. 572 - 594 |
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| Formato: | Artículo |
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Edinburgh University Press
Nov2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=132492001&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 132492001 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 23989777 L8MC jtl: Deleuze & Guattari Studies issn: 23989777 maglogo: N pubinfo: dt: Nov2018 vid: 12 iid: 4 pid: 2327 pub: Edinburgh University Press artinfo: ui: 132492001 10.3366/dlgs.2018.0333 ppf: 572 ppct: 22 formats: fmt: @attributes: type: P size: 115KB tig: atl: On Arbormosis: Becoming-Cyborg, Machinic Subjection, and the Ethico-Aesthetic of User-Friendly Design. aug: au: Revoy, S. L. affil: Queen's University su: Posthumanism Cyborgs Software architecture Majoritarianism Facebook (Web resource) sug: subj: Posthumanism Cyborgs Software architecture Majoritarianism Facebook (Web resource) keyword: arborescence Cambridge Analytica control society dataveillance software studies ab: This paper suggests that the imbrication of user-friendly software and the posthuman has increasingly been revealed as an intrinsically arborescent relationship, one premised upon the striation of personal information through different forms of software media and allowing for unprecedented avenues of control and subjective manipulation. My analysis begins with a conceptualisation of user-friendliness, tracing its development as the majoritarian style of software design. In assessing the effects of this process of subjective imbrication with arborescent software technology, it is suggested that one effect of the pathological asignification of instrumentality in the representation of software is the genesis of a topological space which allows for a capacity for control over the subjective becoming of others through control over digitally mediated perception. To illustrate this point, the revelations concerning Cambridge Analytica's use of targeted advertisements on Facebook to affect voting preferences during the 2016 American presidential election are examined as an example of the quotidian domination which is characteristic of the subjective condition of arbormosis. This analysis can be applied to issues of gender, technology, and modes of subjective control. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Deleuze & Guattari Studies is the property of Edinburgh University Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Deleuze & Guattari Studies holder: Edinburgh University Press dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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