Towards a Modern Synergy: Cultural Massification and the Compartmentalization of Books and Publics in Argentina and Brazil (1920-1960).

The article presents the author's views on cultural massification and the compartmentalization of books and publics in Argentina and Brazil. Topics discussed include the process by which publishing houses Claridad, Babel, and Monteiro Lobato sought to integrate the newsstand and the bookstore; how t...

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Publicado en:Revista Hispánica Moderna (0034-9593) Vol. 71; no. 2; pp. 163 - 178
Autor principal: HERZOVICH, GUIDO
Formato: Artículo
Publicado: University of Pennsylvania Press Dec2018
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        au: HERZOVICH, GUIDO
        affil: CONICET / INSTITUTO DE LITERATURA HISPANOAMERICANA (UBA)
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        Publishing
        Book industry
        Bookstores
        Booksellers & bookselling
        Newspapers
        Cultural industries
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          Publishing
          Book industry
          Bookstores
          Booksellers & bookselling
          Newspapers
          Cultural industries
      ab: The article presents the author's views on cultural massification and the compartmentalization of books and publics in Argentina and Brazil. Topics discussed include the process by which publishing houses Claridad, Babel, and Monteiro Lobato sought to integrate the newsstand and the bookstore; how this step constituted a key transitional moment in the massification of the literary sphere that gave way to the model "the modern synergy;" and how the modern synergy further weakened the spatial divide and allowed for a defining feature of any massified cultural space to emerge.
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    language: English
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