Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment.

Background: Reductions in health insurance enrollment outreach could have negative effects on the individual health insurance market. Specifically, consumers may not be informed about the availability of coverage, and if some healthier consumers fail to enroll, there could be a worse risk pool for i...

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Detalles Bibliográficos
Publicado en:Journal of Medical Internet Research Vol. 20; no. 10; pp. 81 - 82
Autores principales: Shafer, Paul R., Fowler, Erika Franklin, Baum, Laura, Gollust, Sarah E.
Formato: research Journal Article
Publicado: JMIR Publications Inc. Oct2018
Acceso en línea:Ver este registro en EBSCOhost