Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment.
Background: Reductions in health insurance enrollment outreach could have negative effects on the individual health insurance market. Specifically, consumers may not be informed about the availability of coverage, and if some healthier consumers fail to enroll, there could be a worse risk pool for i...
| Published in: | Journal of Medical Internet Research Vol. 20; no. 10; pp. 81 - 82 |
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| Main Authors: | , , , |
| Format: | research Journal Article |
| Published: |
JMIR Publications Inc.
Oct2018
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| Online Access: | View this record in EBSCOhost |