The Advertising and Marketing of the Edwardian Prize Book: Gender For Sale.
Great Britain developed a new way of thinking increasingly based upon the possession of material goods. The Great Exhibition of 1851 marked a pivotal moment crystallizing the transformation of the advertising industry and forming a commodity culture. Later advertising became the coordinating frame w...
| Publicado en: | English Literature in Transition, 1880-1920 Vol. 62; no. 1; pp. 72 - 95 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
ELT Press
2019
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=133423126&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 133423126 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00138339 UFV jtl: English Literature in Transition, 1880-1920 issn: 00138339 maglogo: N pubinfo: dt: 2019 vid: 62 iid: 1 pid: 18124 pub: ELT Press artinfo: ui: 133423126 ppf: 72 ppct: 23 formats: fmt: – @attributes: type: T – @attributes: type: P size: 340KB tig: atl: The Advertising and Marketing of the Edwardian Prize Book: Gender For Sale. aug: au: O'Hagan, Lauren su: Advertising Marketing Prize books Reign of Edward VII, Great Britain, 1901-1910 Publishing sug: subj: Advertising Marketing Prize books Reign of Edward VII, Great Britain, 1901-1910 Publishing keyword: advertising in prize books advertising/Edwardian era Angel in the House Blackie & Sons Boys' Own Paper British Boys Library/British Girls Library British Girls' Library Caught in the Toils Charles Reade Charlotte Mary Yonge Clerk or Carpenter Conquering Series Coventry Patmore Danesbury House David Livingstone Dennis Butts Dorothy Entwistle Emma Leslie Eveline's Keynote Every Boy's Bookshelf Florence Nightingale Follow the Right Frederick Warne & Co. G. A. Henty G. E. Wyatt General Gordon George Bodmer Gerald Curtis Gillian Avery Girls' Imperial Library Girls'Own Paper Golden Deeds Series Great Deeds Series Half Penny Story Books Harold Avery Isabella Macdonald Alden J. S. Bratton Janet Powney Collection (Cardiff University Special Collections and Archives) John Ruskin Kate Flint Kelly Boyd L. T. Meade Lady Henry Somerset Library of Standard Works by Famous Authors Life of Faith Lily Gordon Lionel Franklin's Victory Little Hazel Series Melissa's Victory Onwards Temperance Owen's Hobby Pilgrim's Progress Pioneer Series Popular Missionary Biographies Prize Temperance Tales prize-book catalogues Promoting Christian Knowledge Publisher's Circular Queen's Gardens R. M. Ballantyne Religious Tract Society Robert Culley Robinson Crusoe S. W. Partridge & Co. School Guardian Sean Brierley Silas Hocking Sister Dora Snowdrop Series Stephen Kline Stepping Heavenward Sut Jhally The Cloister and the Hearth The Daisy Chain The Girls' Own Bookshelf The Great Exhibition of 1851 The Hermit of Livry The Religious Tract Society The Sunday School Chronicle The Sunday School Union the Young Housekeeper Thomas Nelson & Sons Thomas Richards Tom Brown's Schooldays Two Penny Books Under Padlock and Seal Ungava Valerie Chancellor Warren Hastings What Books to Lend and What to Give William Leiss World War I World's Wonders Series. ab: Great Britain developed a new way of thinking increasingly based upon the possession of material goods. The Great Exhibition of 1851 marked a pivotal moment crystallizing the transformation of the advertising industry and forming a commodity culture. Later advertising became the coordinating frame within which very different forms of social life were grouped. This article is concerned with a particular aspect of advertising: the prize book, a book given as an award by an educational or religious institution to disseminate approved fiction to children. Prize-book catalogues from six major prize-book publishing houses of the early twentieth century are used to explore how prize books were marketed to educators in Edwardian Britain, how boys and girls were framed by the advertisements, and how differences existed between secular and religious publishers, revealing insights into gender ideologies in the Edwardian period. [138 words] pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of English Literature in Transition, 1880-1920 is the property of ELT Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: English Literature in Transition, 1880-1920 holder: ELT Press dt: @attributes: year: 2019 holdings: @attributes: islocal: N |
|---|