A content analysis of JUUL discussions on social media: Using Reddit to understand patterns and perceptions of JUUL use.
Background: JUUL, an electronic cigarette, is estimated to occupy 50% of the e-cigarette market and appears to be particularly common among youth. However, there is little research on perceptions of JUUL. The aim of the current study was to examine posts on Reddit specific to JUUL and youth to bette...
| Publicado en: | Drug & Alcohol Dependence Vol. 194; pp. 358 - 363 |
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| Autores principales: | , , , , , , |
| Formato: | research Journal Article |
| Publicado: |
Elsevier B.V.
Jan2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=133766232&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 133766232 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 03768716 3S6 jtl: Drug & Alcohol Dependence issn: 03768716 maglogo: N pubinfo: dt: Jan2019 vid: 194 pid: 1004 pub: Elsevier B.V. artinfo: ui: 133766232 133766232 NLM30472576 133766232 10.1016/j.drugalcdep.2018.10.014 NLM30472576 133766232 ppf: 358 ppct: 5 formats: tig: atl: A content analysis of JUUL discussions on social media: Using Reddit to understand patterns and perceptions of JUUL use. aug: au: Brett, Emma I. Stevens, Elise M. Wagener, Theodore L. Leavens, Eleanor L.S. Morgan, Taylor L. Cotton, Whitney D. Hébert, Emily T. affil: Department of Psychology, Oklahoma State University, 116 North Murray, Stillwater, OK, 74078, USA sug: subj: Social Media Perception Social Norms Public Health Human Male Adolescence Female Adult Validation Studies Comparative Studies Evaluation Research Multicenter Studies Social Readjustment Rating Scale Adolescent: 13-18 years Adult: 19-44 years Male Female ab: Background: JUUL, an electronic cigarette, is estimated to occupy 50% of the e-cigarette market and appears to be particularly common among youth. However, there is little research on perceptions of JUUL. The aim of the current study was to examine posts on Reddit specific to JUUL and youth to better understand the context and perceptions of JUUL use.Methods: This content analysis utilized social media discussions posted between January 2015-May 2017. Public posts on Reddit, a social media platform, were gathered and coded. Posters of discussions relevant to both JUUL and youth were included for analysis.Results: 364 posts were included for quantitative content analysis. Posts were mixed in terms of polarity with many (41.1%) including positive and negative language regarding JUUL. In terms of polarity of youth use, 60% of posts showed negative perceptions of youth use. Among posts by youth, only 37% showed negative perceptions of youth use. Posts included a variety of reasons for using JUUL with the most frequent reason being the popularity of JUUL (34.2%) followed by using it to quit smoking (23.3%) and to feel a buzz (20.2%). Age restrictions were the most common barrier to use.Conclusions: Posters generally had a nuanced perception of JUUL and identified both positive and negative aspects. Interestingly, while primary reasons for youth use indicate the strong influence of social norms, barriers to use suggest that public health interventions such as age restrictions may curb youth use. Findings can inform prevention efforts and important factors for JUUL initiation. pubtype: Academic Journal doctype: research Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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