Could the Digital Option Work for a Book Market under Stress? The Case of Greek Publishers.
In 2009, five major Greek publishers launched their first e-books along with specific reading devices introducing digital publishing to the Greek public almost twenty years after its appearance in the international scene. This first attempt did not lead to the establishment of an e-book market. E-re...
| Publicado en: | International Journal of the Book Vol. 16; no. 1/2; pp. 1 - 12 |
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| Formato: | Artículo |
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Common Ground Research Networks
2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=133894422&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 133894422 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 14479516 17TF jtl: International Journal of the Book issn: 14479516 maglogo: N pubinfo: dt: 2018 vid: 16 iid: 1/2 pid: 22359 pub: Common Ground Research Networks artinfo: ui: 133894422 10.18848/1447-9516/CGP/v16i01/1-11 ppf: 1 ppct: 11 formats: fmt: @attributes: type: P size: 555KB tig: atl: Could the Digital Option Work for a Book Market under Stress? The Case of Greek Publishers. aug: au: Karakatsouli, Anna affil: National and Kapodistrian University of Athens, Greece su: Electronic books Publishing Social networks Internet marketing sug: subj: Electronic books Publishing Social networks Internet marketing keyword: Digital Marketing Digital Transition E-book Economic Crisis Greece ab: In 2009, five major Greek publishers launched their first e-books along with specific reading devices introducing digital publishing to the Greek public almost twenty years after its appearance in the international scene. This first attempt did not lead to the establishment of an e-book market. E-readers were expensive and the fact that the Greek economy was being brought to a standstill at the same moment stopped all developments in that direction. Nine years later, e-books are still an infant industry in Greece with only a marginal part of 1 percent in publishers' turnovers. Greek publishers, however, turn to the digital environment pursuing innovative actions to reach new readers, offer novel possibilities to writers, and take advantage of social networks for marketing purposes. This article shall examine digital start-ups and recent initiatives in the Greek e-book market in order to evaluate their scope and effectiveness in conditions of economic depression and to discuss the current reception of e-books among Greek readers. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of International Journal of the Book is the property of Common Ground Research Networks and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: International Journal of the Book holder: Common Ground Research Networks dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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