Functional interactivity in social media: an examination of Chinese health care organizations' microblog profiles.
Social media hold enormous potentials as a communication tool for health care due to its interactive nature. However, prior research mainly focused on contingency interactivity of social media, by examining messages sent from health care organizations to audiences, while little is known about functi...
| Publicado en: | Health Promotion International Vol. 34; no. 1; pp. 38 - 47 |
|---|---|
| Autor principal: | |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Feb2019
|
| Acceso en línea: | Ver este registro en EBSCOhost |