"Do We Have LIFT-Off?" Social Media Marketing and Digital Performance at a British Arts Festival.
Arts festivals have been explored through many lenses, but social media marketing and digital performance are less studied. The potential of social media networks in digital performance is exemplified by the London International Festival of Theatre (LIFT), which repositions social media technology a...
| Publicado en: | Journal of Arts Management, Law & Society Vol. 48; no. 5; pp. 305 - 321 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=134057091&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 134057091 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10632921 ARM jtl: Journal of Arts Management, Law & Society issn: 10632921 maglogo: N pubinfo: dt: 2018 vid: 48 iid: 5 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 134057091 10.1080/10632921.2017.1366379 ppf: 305 ppct: 16 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1MB tig: atl: "Do We Have LIFT-Off?" Social Media Marketing and Digital Performance at a British Arts Festival. aug: au: Miles, Sam affil: Queen Mary University of London, London, United Kingdom su: Technology & the arts Art festivals Social media Digital technology Performing arts audiences sug: subj: Technology & the arts Art festivals Social media Digital technology Performing arts audiences keyword: Arts management festivals performance social media technology ab: Arts festivals have been explored through many lenses, but social media marketing and digital performance are less studied. The potential of social media networks in digital performance is exemplified by the London International Festival of Theatre (LIFT), which repositions social media technology as an enabler for audiences to co-produce digitally oriented performance. This article argues that the relationship between social media marketing and performance is more hybridized than often assumed, with performances forming a creative development loop from producer to audience through performative social media. Harnessing the creative potential of social media platforms via "digital staging" encourages audience insight into process as well as product. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Arts Management, Law & Society is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Arts Management, Law & Society holder: Taylor & Francis Ltd dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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