The Demand for Cinema in Sweden: An Application of Proportional Odds Model.

This article examines the determinants of demand for cinema using a randomly drawn sample of the movie-going population in Sweden. A proportional odds model is applied to capture the natural ordering of dependent variables and any inherent nonlinearities. The findings show that individual demand for...

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Bibliographic Details
Published in:Journal of Arts Management, Law & Society Vol. 48; no. 5; pp. 351 - 362
Main Author: Irandoust, Manuchehr
Format: Article
Published: Taylor & Francis Ltd 2018
Subjects:
Online Access:View this record in EBSCOhost
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        atl: The Demand for Cinema in Sweden: An Application of Proportional Odds Model.
      aug:
        au: Irandoust, Manuchehr
        affil: Kristianstad University, Kristianstad, Sweden
      su:
        Motion picture audiences
        Educational attainment
        Motion pictures
        Economic demand
        Film reviewing
        Motion picture industry
        Sweden
      sug:
        subj:
          Sweden
          Motion picture audiences
          Educational attainment
          Motion pictures
          Economic demand
          Film reviewing
          Motion picture industry
      keyword:
        Advertising
        demand
        film industry
        nonlinear
        proportional odds model
        willingness to pay
      ab: This article examines the determinants of demand for cinema using a randomly drawn sample of the movie-going population in Sweden. A proportional odds model is applied to capture the natural ordering of dependent variables and any inherent nonlinearities. The findings show that individual demand for cinema depends on gender, age, educational attainment, income, marital status, critical reviews, word of mouth, and willingness to pay. The fact that cinema demand is correlated with economic and socio-demographic variables has important implications for theoretical and empirical research in cultural economics and human decision-making processes.
      pubtype: Academic Journal
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    language: English
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      custom: Copyright of Journal of Arts Management, Law & Society is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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