Can Twitter Add to Performance Evaluation in the Area of Performing Arts? Reflections from La Scala Opera House.

Social media are continuously diffusing in performing arts organizations. Yet little is known on how social media data can contribute to the performing arts evaluation process. This article addresses this issue by investigating if and how Twitter data can add a valuable source of information to the...

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Publicado en:Journal of Arts Management, Law & Society Vol. 48; no. 5; pp. 321 - 339
Autor principal: Agostino, Deborah
Formato: Artículo
Publicado: Taylor & Francis Ltd 2018
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Performing arts
        Twitter (Web resource)
        Public relations in the performing arts
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      ab: Social media are continuously diffusing in performing arts organizations. Yet little is known on how social media data can contribute to the performing arts evaluation process. This article addresses this issue by investigating if and how Twitter data can add a valuable source of information to the performance evaluation process. A literature review with an empirical application on the evaluation of the performance Aida at Teatro Alla Scala provides evidence about the type of indicators that can be derived from Twitter and support a discussion about potentialities and pitfalls connected to their adoption for the evaluation of performing arts.
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