| Sumario: | The effects of media exposure differ when people are given the opportunity to choose content compared to when they are forced to view it. Contemporary explanations propose that differences between forced and selected exposure occur because of between-subject differences. We propose that differences also result from within-subject psychological reactions. Using a novel experimental design, a representative sample of U.S. adults (N = 1,967) provided their content preferences in a first session and then, in a second session, were randomly assigned to choose content or to view randomly-assigned content. Results confirm that forced exposure yields different psychological reactions than selected exposure, even in some cases among participants forced to view their preferred content.
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