Search Engine Optimization in News Production Online Marketing Practice in Indonesia Online News Media.
The number of online news media in Indonesia is growing rapidly yet media research, it is focused on its function as a tool of democracy. Like other businesses on the Internet, online news media needs to be open to innovation in the newsroom and know how to market their product through search engine...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 26T; pp. 263 - 271 |
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| Autores principales: | , |
| Formato: | Artículo |
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Universiti Putra Malaysia
2018Special Issue
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=134081707&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 134081707 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01287702 TKQ jtl: Pertanika Journal of Social Sciences & Humanities issn: 01287702 maglogo: N pubinfo: dt: 2018Special Issue vid: 26T pid: 20751 pub: Universiti Putra Malaysia artinfo: ui: 134081707 ppf: 263 ppct: 8 formats: fmt: @attributes: type: P size: 1020KB tig: atl: Search Engine Optimization in News Production Online Marketing Practice in Indonesia Online News Media. aug: au: Prawira, Indra Rizkiansyah, Mariko affil: Marketing Communication Program, Communication Department, Faculty of Economics and Communication, Bina Nusantara University, Jl. Kebon Jeruk Raya No. 27. Jakarta Barat 11530, Indonesia su: Search engine optimization Internet marketing News websites Internet users Indonesia sug: subj: Indonesia Search engine optimization Internet marketing News websites Internet users keyword: Indonesia online news media innovation in newsroom search engine marketing search engine optimization (SEO) ab: The number of online news media in Indonesia is growing rapidly yet media research, it is focused on its function as a tool of democracy. Like other businesses on the Internet, online news media needs to be open to innovation in the newsroom and know how to market their product through search engine optimization (SEO). This article adopts a constructivist innovation approach in the newsroom to understand the online news media production process that utilizes Search Engine Optimization (SEO). The research was conducted by ethnography method in three major online news media in Indonesia namely liputan6. com, detik.com and metrotvnews.com during January-March 2017. The research data was obtained from interviews with more than 30 journalists and observations in the newsroom. Results show that structure of an organization, work practice, and attitude influences the adoption of SEO in the newsroom. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Pertanika Journal of Social Sciences & Humanities holder: Universiti Putra Malaysia dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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