Local Brand vs Imported Brand: An analysis of Brand Image on Customer Satisfaction and Behavioural Intention.

The purpose of this research is to compare the effect of brand image on consumers' satisfaction and behavioural intention for local versus imported brands. This research surveyed 110 respondents who preferred to buy local bags and 110 respondents who preferred imported bags. The results suggest bran...

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Publicado en:	Pertanika Journal of Social Sciences & Humanities Vol. 26T; pp. 253 - 265
Autores principales:	Natalia, Syevillia, Geza
Formato:	Artículo
Publicado:	Universiti Putra Malaysia 2018Special Issue
Materias:	Customer satisfaction Brand image Patriotism Marketing Public opinion
Acceso en línea:	Ver este registro en EBSCOhost