BEYONCÉ: Viral Techniques and the Visual Album.
This article explicates the assemblage of devices, software, and human action that enabled the riotous success of BEYONCÉ, a "visual album" released in December 2013 without prior fanfare. Drawing on concepts of media and bodily "techniques," this study posits the networks and planes of social media...
| Publicado en: | Popular Music & Society Vol. 42; no. 1; pp. 61 - 82 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Feb2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=134473468&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 134473468 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 03007766 POA jtl: Popular Music & Society issn: 03007766 maglogo: Y pubinfo: dt: Feb2019 vid: 42 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 134473468 10.1080/03007766.2019.1555895 ppf: 61 ppct: 21 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.5MB tig: atl: BEYONCÉ: Viral Techniques and the Visual Album. aug: au: Harper, Paula affil: Department of Music, Columbia University, New York, NY, USA su: Beyoncé, 1981- Success Social media Beyonce (Music) Music marketing sug: subj: Beyoncé, 1981- Success Social media Beyonce (Music) Music marketing ab: This article explicates the assemblage of devices, software, and human action that enabled the riotous success of BEYONCÉ, a "visual album" released in December 2013 without prior fanfare. Drawing on concepts of media and bodily "techniques," this study posits the networks and planes of social media as key sites of circulation, discourse, and meaning-making for the album. However, despite the novel apparatus of the album's circulation, I push against a reading of the BEYONCÉ release as a wholly groundbreaking rupture, demonstrating instead the deft ways in which viral logics and pathways were co-opted into extant industry frameworks. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Popular Music & Society is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Popular Music & Society holder: Taylor & Francis Ltd dt: @attributes: year: 2019 holdings: @attributes: islocal: N |
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