Towards intercultural communication effectiveness (congruence) in Sino-African interactions: A theoretical perspective.
Within the field of intercultural communication, the position of theorist is adopted, to re-think and reframe existing insights by creatively combining them in a more useful and holistic way, towards intercultural communication effectiveness (congruence). More specifically, this paper is premised on...
| Publicado en: | Communicare Vol. 37; no. 2; pp. 48 - 66 |
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| Autores principales: | , |
| Formato: | Artículo |
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Communicare, Journal for Communication Sciences in South Africa
Dec2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=134831534&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 134831534 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02590069 U17 jtl: Communicare issn: 02590069 maglogo: N pubinfo: dt: Dec2018 vid: 37 iid: 2 pid: 74236 pub: Communicare, Journal for Communication Sciences in South Africa artinfo: ui: 134831534 ppf: 48 ppct: 18 formats: fmt: @attributes: type: P size: 1.6MB tig: atl: Towards intercultural communication effectiveness (congruence) in Sino-African interactions: A theoretical perspective. aug: au: Chigwendere, Fungai B. Louw, Lynette affil: Graduate of Rhodes University Raymond Ackerman Chair of Management, Department of Management, and current Deputy Dean, Faculty of Commerce at Rhodes University in Makhanda, (Grahamstown) su: Cross-cultural communication Africa-China relations sug: subj: Cross-cultural communication Africa-China relations ab: Within the field of intercultural communication, the position of theorist is adopted, to re-think and reframe existing insights by creatively combining them in a more useful and holistic way, towards intercultural communication effectiveness (congruence). More specifically, this paper is premised on the view that intercultural communication awareness resulting from an understanding of communication cultures of those in interaction can enable development of appropriate strategies for enhancing intercultural communication effectiveness (ICE). Thus, with reference to the Sino-African cultural context, a synthesis of literature on culture and communication in Western, African, and Chinese cultures on the basis of a conceptual framework for intercultural communication effectiveness is conducted. The result is a framework reflecting potential synergies and differences in communication culture and patterns, while also suggesting low culture distance between African and Chinese culture. A higher culture distance is reported when African and Chinese cultures are compared to Western cultures. Patterns of similarity and difference in African and Chinese communication culture are also presented. This paper contributes to the limited knowledge of intercultural communication in Sino-African interactions by providing insights into African communication culture and comparing three cultures (Chinese, African, and Western). pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Communicare is the property of Communicare, Journal for Communication Sciences in South Africa and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Communicare holder: Communicare, Journal for Communication Sciences in South Africa dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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