Digital Fashion Engagement Through Affect, Personal Investments and Remix.
As the fashion scene becomes progressively digitalised, new dynamics emerge between consumers, content, and fashion professionals. Reflecting on forms of online interaction, this article explores contemporary audience engagement in the context of mainstream androgynous fashion. First, I consider the...
| Publicado en: | Australian Feminist Studies Vol. 33; no. 98; pp. 461 - 481 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Dec2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=134871297&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 134871297 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 08164649 1NM jtl: Australian Feminist Studies issn: 08164649 maglogo: N pubinfo: dt: Dec2018 vid: 33 iid: 98 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 134871297 10.1080/08164649.2019.1567252 ppf: 461 ppct: 20 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.4MB tig: atl: Digital Fashion Engagement Through Affect, Personal Investments and Remix. aug: au: Crepax, Rosa affil: Department of Sociology, Goldsmiths, University of London, London, UK su: Fashion Affect (Psychology) Digital communications Social media Blogs Audiences Engagement (Philosophy) sug: subj: Fashion Affect (Psychology) Digital communications Social media Blogs Audiences Engagement (Philosophy) keyword: affect cultural intermediaries digital communication digital culture ab: As the fashion scene becomes progressively digitalised, new dynamics emerge between consumers, content, and fashion professionals. Reflecting on forms of online interaction, this article explores contemporary audience engagement in the context of mainstream androgynous fashion. First, I consider the effects of the digitalisation of fashion communication in terms of the particular role played by sentiments and emotions. Due to the brevity, immediacy and informality of online communication, I argue, affect emerges as an increasingly crucial component of the fashion discourse. I then turn to an assessment of both the dangerous implications and the positive potential of such phenomenon. On the one hand, I explore cases where members of the public interact directly with fashion intermediaries on social media and highlight how direct engagement leads audiences to internalise the scrutiny of professionals and make emotional investments in their implicit promises. On the other, I examine Tumblr blogs as an example of forms of indirect audience engagement with fashion. In this context, acquiring a distance from fashion mediation, consumers are able to engage in practices of creativity and semantic alterations of the dominant aesthetics. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Australian Feminist Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Australian Feminist Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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