The Behavioral Economics of Alcohol Demand in French and American University Students.

Background: Behavioral economic approaches have revealed several characteristics of alcohol demand (e.g., intensity, elasticity, and essential value) in university students; however, these approaches have not yet examined alcohol demand among students outside of the United States. The current study...

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Publicado en:Alcoholism: Clinical & Experimental Research Vol. 43; no. 3; pp. 531 - 545
Autores principales: Martinetti, Margaret P., Caughron, Rebecca L., Berman, Hanna L., André, Judith, Sokolowski, Michel B. C., Wiley, Shaun, Naassila, Mickaël
Formato: equations & formulas research tables/charts Journal Article
Publicado: Wiley-Blackwell Mar2019
Acceso en línea:Ver este registro en EBSCOhost
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      jtl: Alcoholism: Clinical & Experimental Research
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      dt: Mar2019
      vid: 43
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      pub: Wiley-Blackwell
      place: Malden, Massachusetts
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        10.1111/acer.13954
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        atl: The Behavioral Economics of Alcohol Demand in French and American University Students.
      aug:
        au:
          Martinetti, Margaret P.
          Caughron, Rebecca L.
          Berman, Hanna L.
          André, Judith
          Sokolowski, Michel B. C.
          Wiley, Shaun
          Naassila, Mickaël
        affil: Department of Psychology, The College of New Jersey, Ewing New Jersey
      sug:
        subj:
          Alcoholic Beverages Economics
          Alcoholic Beverages Supply and Distribution
          Alcohol Drinking in College
          Human
          United States
          France
          Surveys
          Internet
          Questionnaires
          Alcohol Abuse Diagnosis
          Motivation
      ab: Background: Behavioral economic approaches have revealed several characteristics of alcohol demand (e.g., intensity, elasticity, and essential value) in university students; however, these approaches have not yet examined alcohol demand among students outside of the United States. The current study examined alcohol demand among student samples in the United States and France using a hypothetical alcohol purchase task (APT) and a novel APT Choice task, in which nonalcoholic beverages were concurrently available at a fixed low price. Methods: Participants at each site (United States, n = 132; France, n = 132) were asked to complete an Internet‐based survey including the APT, APT Choice, Alcohol Use Disorders Identification Test, Daily Drinking Questionnaire, and Drinking Motives Questionnaire‐Revised Short Form. Group demand functions were produced for each of the 2 samples in both country‐specific and standardized drink units, and the exponential demand equation was fitted to each of the APT and APT Choice demand curves. Slope analyses were performed on the Non‐Alcoholic Cross‐Price demand to assess substitutability. Results: APT data revealed that in both samples, alcohol price and consumption were inversely related and demand measures were significantly associated with other alcohol measures. In addition, the availability of a nonalcoholic alternative reduced alcohol demand in both samples, with evidence of substitutability revealed by increases in cross‐price consumption. Conclusions: Low‐cost alcohol is associated with increased alcohol consumption in both French and U.S. university students, and concurrent availability of a nonalcoholic beverage within the APT both reduces alcohol demand and demonstrates behavioral economic substitutability. These findings will inform future studies investigating behavioral and environmental factors underlying transcultural differences and specific prevention efforts. Samples of students in the U.S. and France completed a hypothetical alcohol purchase task (APT) and a novel APT Choice task, in which non‐alcoholic beverages were also available at a fixed low price. Low‐cost alcohol was associated with greater reported alcohol consumption in both samples, and the availability of a non‐alcoholic beverage reduced alcohol demand and demonstrated behavioral economic substitutability, particularly among the French students. These findings indicate cultural similarities—and differences—in alcohol demand amonguniversity students.
      pubtype: Academic Journal
      doctype:
        equations & formulas
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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