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A STUDY OF DIFFUSIONAL CHANGE IN AN AMERICAN COMMUNITY.

The article presents a study of the diffusional change in an American community. Group-to-group diffusion has been studied by the anthropologists, but primary, or intra-group, diffusion has not received the attention that it deserves. The source used was the village weekly, the assumption being that...

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Published in:Social Forces Vol. 11; no. 1; pp. 64 - 71
Main Author: Carr, Lowell Juilliard
Format: Article
Published: Oxford University Press / USA Oct32
Subjects:
Diffusion of innovations
Social change
Anthropology
Automobiles
Selling
Advertising
United States
Online Access:View this record in EBSCOhost