Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems.

Social media is becoming one of the most common deployment methods for antidrug and risk message campaigns. This is largely due to the low cost and high distribution that social media affords. This article argues that the social media approach to antidrug messaging also results in greater attention...

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Publicado en:	Media Psychology Vol. 22; no. 3; pp. 501 - 526
Autores principales:	Keene, Justin Robert, Lang, Annie, Loof, Travis
Formato:	Artículo
Publicado:	Taylor & Francis Ltd 2019
Materias:	Information processing Social media Public service advertising Text messages Combination drug therapy
Acceso en línea:	Ver este registro en EBSCOhost