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The Impact of Big Data on Firm Performance: An Empirical Investigation.

The article discusses the empirical study which investigates the impact of big data to the performance of the firm using the retail forecasting system of the Amazon. Topics mention including the improvements in data storage, collection and analysis, statistical learning theory and estimating the err...

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Publicado en:AEA Papers & Proceedings Vol. 109; pp. 33 - 38
Autores principales: BAJARI, PATRICK, CHERNOZHUKOV, VICTOR, HORTAÇSU, ALI, SUZUKI, JUNICHI
Formato: Artículo
Publicado: American Economic Association May2019
Materias:
Empirical research
Big data
Organizational performance
Data analysis
Business forecasting
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article discusses the empirical study which investigates the impact of big data to the performance of the firm using the retail forecasting system of the Amazon. Topics mention including the improvements in data storage, collection and analysis, statistical learning theory and estimating the errors in forecasting.