An Analysis of Plastic Surgeons' Social Media Use and Perceptions.
Background: Social media have become ubiquitous in society with an increasing number of active daily users across multiple platforms. Social media use has grown within the field of plastic surgery; many surgeons have created a professional account to gain exposure.Objectives: This study investigates...
| Publicado en: | Aesthetic Surgery Journal Vol. 39; no. 7; pp. 794 - 803 |
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| Autores principales: | , , |
| Formato: | research Journal Article |
| Publicado: |
Oxford University Press / USA
Jul2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=137149692&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 137149692 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 1090820X 1XDY jtl: Aesthetic Surgery Journal issn: 1090820X maglogo: N pubinfo: dt: Jul2019 vid: 39 iid: 7 pid: 622 pub: Oxford University Press / USA artinfo: ui: 137149692 137149692 NLM30137192 137149692 10.1093/asj/sjy209 NLM30137192 137149692 ppf: 794 ppct: 9 formats: tig: atl: An Analysis of Plastic Surgeons' Social Media Use and Perceptions. aug: au: Economides, James M Fan, Kenneth L Pittman, Troy A affil: Department of Plastic Surgery, MedStar Georgetown University Hospital, Washington, DC sug: subj: Surgery, Plastic Economics Marketing Methods Surgeons Statistics and Numerical Data Social Media Academic Medical Centers Statistics and Numerical Data Adult Surgeons Economics Human Social Media Economics Surgery, Plastic Statistics and Numerical Data Private Practice Statistics and Numerical Data Marketing Statistics and Numerical Data Age Factors Private Practice Economics Academic Medical Centers Economics Clinical Assessment Tools Social Readjustment Rating Scale Adult: 19-44 years ab: Background: Social media have become ubiquitous in society with an increasing number of active daily users across multiple platforms. Social media use has grown within the field of plastic surgery; many surgeons have created a professional account to gain exposure.Objectives: This study investigates the patterns of use and perceptions of social media in plastic surgery.Methods: A 16-item questionnaire was sent electronically to board-certified plastic surgeons to investigate professional social media use and perceptions. A literature review of all studies pertaining to social media and plastic surgery was also undertaken.Results: An online survey was sent to 6136 ASPS members with 454 responses (7.4%). Of the respondents, 61.9% reported having an active professional social media account. Respondents whose practice primarily consisted of aesthetic/cosmetic surgery were the most likely to have an active professional social media account (79.4%). Nonacademic surgeons were most likely to maintain an active professional social media account (71.9%) compared with university-affiliated community surgeons (41.4%) and academic surgeons (29.5%). Nonacademic surgeons were more likely to believe social media is positive for the field (48.9%) compared with the other 2 cohorts (27.6% and 35.1%, respectively). Academic surgeons are more likely to believe social media worsens the image of the field (49.3%) vs the other cohorts (35.4% and 37.2%).Conclusions: Professional social media use is rising within plastic surgery. However, a dichotomy exists in acceptance. Private practice, younger surgeons are more likely to view social media as an acceptable method of reaching patients. pubtype: Academic Journal doctype: research Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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