Does integral affect influence intentions to use artificial intelligence for skin cancer screening? A test of the affect heuristic.

Objective: This study investigated how affect influences people's processing of messages about risks and benefits of using autonomous artificial intelligence (AI) technology to screen for skin cancer. We examined integral affect (emotion derived during decision making) separately from incidental aff...

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Publicado en:Psychology & Health Vol. 34; no. 7; pp. 828 - 850
Autores principales: Tong, Stephanie Tom, Sopory, Pradeep
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Jul2019
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jul2019
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      pub: Taylor & Francis Ltd
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        10.1080/08870446.2019.1579330
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        atl: Does integral affect influence intentions to use artificial intelligence for skin cancer screening? A test of the affect heuristic.
      aug:
        au:
          Tong, Stephanie Tom
          Sopory, Pradeep
        affil: Department of Communication, Wayne State University, Detroit, Michigan, USA
      sug:
        subj:
          Affect
          Artificial Intelligence Utilization
          Skin Neoplasms Diagnosis
          Health Screening Methods
          Decision Making, Patient
          Attitude to Risk
          Human
          Emotions
          Intention
          Patient Attitudes
          Conceptual Framework
          Technology
          Risk Assessment
      ab: Objective: This study investigated how affect influences people's processing of messages about risks and benefits of using autonomous artificial intelligence (AI) technology to screen for skin cancer. We examined integral affect (emotion derived during decision making) separately from incidental affect (extraneous mood states). Design: Using the affect heuristic framework, we randomly assigned 273 participants to conditions featuring risk (high, low, uncertain) or benefit (high, low, uncertain) messages about AI. Following 'affect-as-spotlight', we also explored whether people's integral affect towards skin cancer moderated the relationship between risk/benefit messages and AI screening intentions. Outcomes: Perceived risk, perceived benefit, positive and negative affect toward AI, intention to use AI screening. Results: After controlling for incidental affect and risk perceptions, we found that compared to low risk messages, uncertain risk messages increased participants' negative affect toward AI, decreased positive affect toward AI, increased AI risk evaluations and reduced AI benefit evaluations. Perceptual variables significantly mediated participants' intentions to use AI for risk messages but not benefit messages. No moderation effects were found. Conclusions: Results suggest extending the affect heuristic framework to include uncertain risk conditions. Integral AI affect influenced people's interpretation of messages, which then impacted likelihood to use AI technology for health.
      pubtype: Academic Journal
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      ougenre: Article
    language: English
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