Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to Success.

The article provides information on the experiences of women working as creatives in Mexican advertising creative departments including challenges within the machismo culture, global advertising in Latin America and embracing gender differences. Topics include organizational feminist theory, power t...

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Publicado en:	European Review of Latin American & Caribbean Studies no. 107; pp. 27 - 54
Autores principales:	Mensa, Marta, Grow, Jean M.
Formato:	Artículo
Publicado:	Centre for Latin American Research & Documentation (CEDLA) Jan-Jun2019
Materias:	Creative ability Advertising Women employees Machismo Gender differences (Sociology)
Acceso en línea:	Ver este registro en EBSCOhost