User sentiment analysis based on social network information and its application in consumer reconstruction intention.

Due to the increasingly fierce competition in the consumer goods market, customer retention strategies are of great importance for enterprises to maintain their dominance and long-term and stable earnings. Understanding customer repurchase intention and re-patronage is the prerequisite and foundatio...

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Detalles Bibliográficos

Publicado en:	Computers in Human Behavior Vol. 100; pp. 177 - 184
Autores principales:	Zhou, Qingyuan, Xu, Zheng, Yen, Neil Y.
Formato:	Artículo
Publicado:	Elsevier B.V. Nov2019
Materias:	Electronic commerce Consumer attitudes Marketing Emotions World Wide Web Customer satisfaction Application software Mathematical models Athletic equipment Online social networks Theory Intention
Acceso en línea:	Ver este registro en EBSCOhost