Celebrity endorsed music videos: innovation to foster youth health promotion.
There are calls for innovation in health promotion and for current issues to be presented in new and exciting ways; in addition to creating engaging messages, novel ways to deliver health messaging are needed, especially where youth are the key target audience. When pupils in WHO Health Promoting Sc...
| Publicado en: | Health Promotion International Vol. 34; no. 4; pp. 716 - 726 |
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| Autores principales: | , |
| Formato: | tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Aug2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=138276984&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 138276984 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 09574824 F9Y jtl: Health Promotion International issn: 09574824 maglogo: N pubinfo: dt: Aug2019 vid: 34 iid: 4 pid: 622 pub: Oxford University Press / USA artinfo: ui: 138276984 138276984 138276984 10.1093/heapro/day042 138276984 ppf: 716 ppct: 10 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Celebrity endorsed music videos: innovation to foster youth health promotion. aug: au: Macnab, A J Mukisa, R affil: Stellenbosch Institute for Advanced Study (STIAS), Wallenberg Research Centre at Stellenbosch University, Stellenbosch, South Africa sug: subj: Public Figures Music Videorecording Evaluation Advertising Health Promotion Methods Diffusion of Innovation Schools World Health Organization Student Attitudes Evaluation Debates and Debating Health Behavior Life Style Changes Attention Health Knowledge Social Media Communication Uganda Maternal-Child Health HIV Education Sex Factors Health Education Methods ab: There are calls for innovation in health promotion and for current issues to be presented in new and exciting ways; in addition to creating engaging messages, novel ways to deliver health messaging are needed, especially where youth are the key target audience. When pupils in WHO Health Promoting Schools were asked what health messages would resonate with them, they also identified celebrities as the 'messengers' they would be particularly likely to listen to. Expanding on these discussions, the pupils quoted celebrity-recorded music videos containing health and lifestyle messaging as an example of where they had learned from celebrities. Their ability to sing phrases from the songs and repeat key health messages they contained indicated the videos had commanded attention and provided knowledge and perspectives that had been retained. We located on YouTube the video titles the pupils identified and evaluated the content, messaging and production concepts these celebrity-recorded music videos incorporated. All are good examples of the health promotion genre known as education entertainment, where educational content is intentionally included in professionally produced entertainment media to impart knowledge, create favorable attitudes and impact future behaviors. The importance of this genre is growing in parallel with the burgeoning influence of social media. Music videos resonate with youth, and celebrity recordings combine young people's love of music with their fascination for the aura of celebrity. Hence, producing videos that combine an effective health message with celebrity endorsement offers potential as an innovative conduit for health promotion messaging among youth. pubtype: Academic Journal doctype: tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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