Addressing Bias in Email Surveys on College Students' Alcohol Use: A Comparison of Strategies and Implications for Health Promotion.

Background: Email surveys of health behaviors are convenient and low cost, but concerns remain regarding data accuracy and implications for health promotion. Purpose: Compare the accuracy of email-collected survey data with classroom-collected data on college students' alcohol use, and compare strat...

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Publicado en:American Journal of Health Education Vol. 50; no. 5; pp. 272 - 283
Autores principales: Penn, Jeremy D., Beseler Thompson, Erika L.
Formato: equations & formulas research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Sep/Oct2019
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Sep/Oct2019
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      pub: Taylor & Francis Ltd
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        10.1080/19325037.2019.1642813
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        atl: Addressing Bias in Email Surveys on College Students' Alcohol Use: A Comparison of Strategies and Implications for Health Promotion.
      aug:
        au:
          Penn, Jeremy D.
          Beseler Thompson, Erika L.
        affil: University of Iowa
      sug:
        subj:
          Students, College Psychosocial Factors
          Alcohol Abuse Psychosocial Factors
          Health Promotion
          Email Utilization
          Learning Environment
          Human
          Surveys
          Bias (Research)
          Drinking Behavior
          Students, Undergraduate
          Stratified Random Sample
          Male
          Female
          Young Adult
          Adult
          Descriptive Statistics
          Data Analysis Software
          Logistic Regression
          Chi Square Test
          Kruskal-Wallis Test
          Post Hoc Analysis
          School Health Education
          Adult: 19-44 years
          Male
          Female
      ab: Background: Email surveys of health behaviors are convenient and low cost, but concerns remain regarding data accuracy and implications for health promotion. Purpose: Compare the accuracy of email-collected survey data with classroom-collected data on college students' alcohol use, and compare strategies for addressing inaccuracies, including demographic weighting and continuum of resistance model. Methods: Data were gathered via email survey of 2,991 community college and research university students in October 2016 and via an in-person survey of 737 students at these same institutions in February 2017. Results: Classroom respondents were significantly more likely to report alcohol use and high-risk alcohol use, and reported more average weekly drinks than email respondents. Demographic weighting and the continuum of resistance model improved estimates but did not fix all inaccuracies. Discussion: Use caution in interpreting results from email surveys on alcohol use if those results do not include information on estimated nonresponse bias. Translation to Health Education practice: Results from email alcohol surveys should be weighted for demographic differences – particularly age and sex – and should use the continuum of resistance modification if indicated. Recommend collecting additional data through anon-email method to improve accuracy of estimates and inform decision-making about interventions and programs. A AJHE Self-Study quiz is online for this article via the SHAPE America Online Institute (SAOI)
      pubtype: Academic Journal
      doctype:
        equations & formulas
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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