The Identity Fragmentation of Youths as Fans of Global Popular Culture.
In the age of the digital society, online fandom communities are becoming popular groups of young urban cultural enthusiasts in cyberspace. The aim of this study is to examine the cultural identity of these groups from the perspective of Cultural Studies. It used virtual ethnography as a methodology...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 27; no. 2; pp. 1007 - 1023 |
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| Formato: | Artículo |
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Universiti Putra Malaysia
Jun2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=138604921&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 138604921 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01287702 TKQ jtl: Pertanika Journal of Social Sciences & Humanities issn: 01287702 maglogo: N pubinfo: dt: Jun2019 vid: 27 iid: 2 pid: 20751 pub: Universiti Putra Malaysia artinfo: ui: 138604921 ppf: 1007 ppct: 16 formats: fmt: @attributes: type: P size: 335KB tig: atl: The Identity Fragmentation of Youths as Fans of Global Popular Culture. aug: au: Sugihartati, Rahma affil: Department of Information and Library Science, Faculty of Social and Political Science, Universitas Airlangga, Surabaya 60286, East Java, Indonesia su: Digital sociology Popular culture Cyberspace Media literacy Cultural identity sug: subj: Digital sociology Popular culture Cyberspace Media literacy Cultural identity keyword: multi fandom popular culture prosumer subculture youth ab: In the age of the digital society, online fandom communities are becoming popular groups of young urban cultural enthusiasts in cyberspace. The aim of this study is to examine the cultural identity of these groups from the perspective of Cultural Studies. It used virtual ethnography as a methodology to examine the online fandom community "The Mortal Instruments Indonesia". In addition to the analysis of conversational texts, it also employed offline interviews of 43 participants and two focus group discussions. The study found that the identity constructed by urban youths as part of digital fandoms was fragmented into two subculture groups. The first was a group of fans consuming the popular culture in which they were interested with a deep emotional attachment, and developing fiction comprised of settings, storylines, and imaginary characters from it; the second was a group of fans categorized as the critics of the texts of popular culture who had an adequate level of media literacy for this purpose. Additionally, they were multi fandoms who were also fans of other popular cultures. This study proves that the youths' interest in global popular culture is not only due to the purpose of pleasure, but also because of their role as active prosumers, producers who create both cultural texts and paratexts which descend from their creativity. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Pertanika Journal of Social Sciences & Humanities holder: Universiti Putra Malaysia dt: @attributes: year: 2019 holdings: @attributes: islocal: N |
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